Equilibrium Announces Strategic Technology Partnership with Extensis

Equilibrium MediaRich Engine to be Integrated with Extensis Portfolio Server

SAUSALITO, CA. - June 30, 2008 - Equilibrium®, the leading provider of automated media production and delivery solutions for workgroup, enterprises, and application service providers, today announced a strategic technology partnership with Extensis® a software developer that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. In this technology partnership, Extensis will OEM Equilibrium's MediaRich Graphics engine for integration into a future release of Extensis Portfolio Server. Extensis is a brand of Celartem, Inc., which led a capital investment in Equilibrium earlier this year.

"Integrating Equilibrium's powerful and rich media asset engine into our digital asset management solution will strengthen Portfolio's capabilities to deliver rich media on-demand for our customers evolving needs," said Brian Berson, Extensis General Manager. "The MediaRich engine will offer a more stable, scalable and faster solution while providing overall improved imaging capabilities from Portfolio and also add robust accelerated support of new file types and self service media processing capabilities in the future."

This partnership extends Extensis' commitment to the Digital Asset Management (DAM) market through continued product development and greater overall product utility. Equilibrium's powerful MediaRich media asset engine offers Portfolio users the ability to automate image, animation, sound and digital video production.

"We're pleased that Extensis has chosen Equilibrium's patented MediaRich CORE technology to power Portfolio's image, audio and video production and processing," said Sean Barger, CEO of Equilibrium. "The over two hundred man-years of research and development in MediaRich will help expand the functionality of Portfolio so that both existing and new customers will gain significant benefits."

About Portfolio
Portfolio 8.5 is the perfect software solution for marketing and creative workgroups--it streamlines workflows through efficient organization, viewing, routing, archiving and distribution of creative assets. A surprisingly affordable solution, Portfolio Server 8.5 ensures proper use of a brand's creative assets across all internal and external teams, partners and vendors, while eliminating the guesswork involved in hunting down and tracking creative assets. Portfolio--trusted by IT; approved by creatives. Individual creative professionals can also power up their workflow with Portfolio 8.5, the surprisingly affordable, easy-to-use desktop version is a top choice of graphic designers and photographers

About MediaRich

Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today's companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).

About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis' award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase Fusion for single-user font management and the Portfolio suite for digital asset management (DAM). Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit Extensis or call 1-800-796-9798.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Media companies can break through traditional limits in mass-produced media using Equilibrium's unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything - even mobile. Equilibrium offers its powerful solutions to the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. To learn more visit Equilibrium or call +1.415.332.4343.

###

©2008 Automated Media Processing Solutions, Inc. d.b.a. Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Equilibrium and MediaRich are registered trademarks of Equilibrium.

Press Contact:
Frank Colin  Equilibrium
+1 415-332-4343
pr (at) equilibrium.com
content divider