International Sales Executive Joe Bosurgi Joins Equilibrium to Accelerate Worldwide Growth of MediaRich Products

Will Spearhead New Initiatives and Opportunities in EMEA and APAC with special focus on Japan and Korea

SAUSALITO, CA, June 17, 2008 - Equilibrium®, the leading provider of automated media production and delivery solutions for workgroups, enterprises and application service providers, today announced that Joe Bosurgi has joined the company as Managing Director of International Business. Mr. Bosurgi has nearly 20 years of experience and success in Sales and Business Development of international software systems and services, licensing, distribution, negotiations, and more, spanning enterprise software, consumer electronics and media. He will initially focus on developing new business for Equilibrium's unique and powerful MediaRich Media Server product line with their new Japan and Korea based distribution partner, Celartem, Inc.  Mr. Bosurgi will also be expanding the company's business in Europe and other geographies. Most recently Mr. Bosurgi was General Manager of the Asia-Pacific Region for Callidus Software. He formerly held a similar position with Sun, Novell, Gracenote, and Eleksen. Mr. Bosurgi speaks over 10 languages including English, Japanese, French, Italian, and Chinese (both "Mandarin"/Putonghua and Cantonese) .

"With markets and infrastructure for delivery of rich media, video, TV and gaming environments often more developed and sophisticated outside the U.S. than within it, Equilibrium sees a major opportunity to offer our international partners and customers our unique MediaRich solutions to dramatically cut costs, slash time-to-market in the delivery of image and video based services and effectively monetize delivery with associated advertising," said Mr. Bosurgi.

"We're excited that quality professionals like Mr. Bosurgi have decided to join our growing team," said Sean Barger, CEO of Equilibrium. "Some of the world's largest multinational corporations are currently taking advantage of our ability to dynamically merge and overlay multiple images, video and text to deliver just-in-time, multilingual, internal and external communications to their customers, and we look to expand that number in the coming months."

About MediaRich Media Server
MediaRich Media Server automatically processes image, sound and video assets enabling the multi-channel delivery of all media assets to websites, wireless and devices. MediaRich is a scalable, high-volume media distribution and repurposing engine that enables companies to create, edit and auto-assemble graphics, audio and video files dynamically from original source files without human intervention. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management Systems (CMS). MediaRich powers some of the largest B2B portals, web 2.0 infrastructures and websites in the world.

MediaRich Media Server streamlines production workflow, complementing existing technologies while reducing costs and accelerating time-to-market for publishing rich visual content. The first of it's kind; MediaRich Media Server was initially developed to deploy web content dynamically while tracking all of the derivative media automatically. With the addition of an optional Audio/Video module, MediaRich can read any video format, including HD, image process every frame while transcoding the video in a single pass to create and replace new videos directly to websites as needed.

About Equilibrium
Automated Media Processing Solutions, Inc., d.b.a., Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Media companies can break through traditional limits in mass-produced media using Equilibrium's unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything - even mobile. Equilibrium offers its powerful solutions to the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. To learn more visit Equilibrium or call +1.415.332.4343.

Equilibrium is a Microsoft Gold Partner


©2008 Automated Media Processing Solutions, Inc. d.b.a. Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Equilibrium and MediaRich are registered trademarks of Equilibrium.

Press Contact:
Frank Colin  Equilibrium
+1 415-332-4343
pr (at) equilibrium.com