Equilibrium MediaRich Server Enhances Media Management and Delivery Capabilities for Extensis® Portfolio Server™ 9
Equilibrium Delivers Best in Class Technology for Digital Asset Management and DeploymentSAUSALITO, CA, July 14, 2009 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced that MediaRich® processing engine is now providing excellence in media management and delivery for Extensis, a division of Celartem Inc., Portfolio Server™ 9, a market leading digital asset management and media delivery solution.
Portfolio Server 9 allows organizations to deploy multi-channel marketing, control their brand, and with the implementation of MediaRich, effortlessly manage and process rich media, and deliver assets through the Web. The server utilizes a new powerful media-processing engine from Equilibrium. MediaRich offers a new metadata architecture, resulting in extensive file format support and allowing users to catalog and thumbnail virtually any file.
Equilibrium announced a strategic technology partnership with Extensis in June of 2008, where Extensis would integrate Equilibrium's MediaRich for integration into the release of Extensis Portfolio Server.
"Extensis Portfolio Server 9 turned to Equilibrium for innovative solutions which offer users the ability to catalog, search, edit and manage digital assets in a fast and efficient manner," said Sean Barger, CEO of Equilibrium. "MediaRich Server's engine provides flexible and blindingly fast on-demand processing capabilities which enabled Extensis to provide a robust scalable unified media processing system they could build their next generation strategy on."
"With the integration of MediaRich Server technology, Portfolio Server consolidates its leadership position in the market," said Osamu Ikeda, CEO of Extensis. "We're using advanced technologies to benefit our customers with an even more powerful, faster solution with enhanced metadata management capabilities."
About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today's companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).
About Portfolio Server
Portfolio is a powerful, easy to implement, and market leading digital asset management and media delivery solution. As an open and centralized platform, Portfolio controls, automates, and ensures the correct generation, access and delivery of images, videos, documents, and marketing collateral like logos or sales literature. Portfolio enables easy to deploy multi-channel marketing, image, photo and video management, brand control, and web based on-demand solutions.
About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis' award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase for single-user font management and the Portfolio suite for digital asset management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit www.extensis.com or call 1-800-796-9798.
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium MediaRich for SharePoint is the only self-service Digital Asset Management (DAM) software that is seamlessly integrated within SharePoint. Equilibrium is a Microsoft Gold Partner. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network , or our blog or call +1.415.332.4343.
###
Equilibrium and MediaRich are registered trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Extensis and Portfolio Server are trademarks of Extensis, a division of Celartem, Inc.
Press Contacts:
Frank Colin - Equilibrium
+1 415-332-4343
pr@equilibrium.com
Sallie Olmsted / Amy Gubman
Rogers & Cowan for Equilibrium
+1 310-854-8124 / 8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com


