uBid.com
http://www.ubid.com
uBid is a leading retail auction and e-commerce marketplace that offers consumers and businesses three ways to buy and sell. The company’s Internet auctions feature a rotating selection of more than 12,000 products daily in 16 different product categories, providing consumers and small to mid-sized businesses with the opportunity to purchase a wide range of brand name merchandise through live-action bidding. uBid has over 3 million registered users who look to uBid for computers, home electronics, travel and events, collectibles, and more.
Need
According to uBid, there are roughly 2 million page hits on the catalog page and 2 million page hits on the detail item page every day. Since each catalog page has 12 images and each item detail page has 1 image, this contributes to roughly 26 million image hits per day. Thousands of images have to be created, edited, and sized so they can be displayed properly on the web site.
Solution
uBid selected Equilibrium MediaRich to improve their content workflow, reduce their time to market and reduce production and maintenance costs. MediaRich’s flexible scripting language applies business logic to their product images, ensuring that each image conforms to the right size, and enables zooming and panning if a high quality image is encountered, thereby creating an engaging experience for their users. With MediaRich, uBid was able to achieve efficiencies in reduction of labor and costs associated with image manipulation and in the overall complexity of managing the product display. |
