Equilibrium

Equilibrium Opens European Office To Expand Sales and Support of MediaRich Server and  MediaRich for SharePoint Products

2010-01-21T03:36:56Z

SAUSALITO, CA, AND BASEL, SWITZERLAND - January 20, 2010- Equilibrium® a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, announced the opening of a sales and support office in Basel, Switzerland, and named Peer Blumenschein as Managing Director of European Sales. Blumenschein's mandate is to grow sales of Equilibrium's MediaRich® product line throughout Europe, including Austria, Benelux, France, Germany, Italy, Spain, and Switzerland. He will also be managing distribution relationships, system integrators and partner activities. Previously, Mr. Blumenschein was CEO and founder of Softline AG, a pan-European distributor of hundreds of enterprise software products with over 120 Million Euros in sales.

"Today marks a significant step in our continuing growth in Europe. Having a highly experienced professional like Mr. Blumenschein to head up Equilibrium's sales and support focus in Europe will greatly strengthen our ability to address the growing demands of this market," said Herb Shattuck, Equilibrium's Senior Vice President of Sales.

"Equilibrium has had many successful European implementations of the MediaRich solution and the market is growing and vibrant," said Mr. Blumenschein. "This is a exciting opportunity to join a company that has mature technology and great partners like Microsoft for accelerating large enterprises."

About MediaRich Products
MediaRich and MediaRich for SharePoint power some of the largest B2B portals, web 2.0 infrastructures and SharePoint sites in the world. MediaRich customers include Cisco, Disney, Omnicom TMV, Sony Pictures, and Warner Bros. MediaRich for SharePoint is the only visualization and Data Asset Management software fully integrated with SharePoint.

Office Information
 Im tiefen Boden
39 4059 Basel 
Phone: +41 78 6686000 
Email: eurosales@equilibrium.com

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.

###

Press Contacts:
Frank Colin
Equilibrium  
+1 415-332-4343
 pr@equilibrium.com

Tino M. Böhler
Redaktionsbüro Dresden
tino.boehler@redaktionsbuerodresden.de
+49 (0) 351-647-5435

Sallie Olmsted
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com

Equilibrium MediaRich Server Powers Extensis Portfolio NetMediaMAX For Faster Turn-around and Lower Costs in Imaging Processes

2009-11-24T16:01:31Z

MediaRich's Next Generation Media-Processing Software Powers High-Output Creative and Image-Intensive Workflows

SAUSALITO, CA, November 24, 2009 -Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced that MediaRich® processing engine is now providing excellence in media management and delivery for Extensis®, a division of Celartem Inc., Portfolio™ NetMediaMAX™ a new media-processing software solution that lets digital imaging specialists automate their media workflows for increased productivity and faster turn-around times.

Seasoned designers and marketers spend significant time performing repetitive production tasks as part of their imaging workflow. NetMediaMAX is a system that manages this repetitive work for faster production. Complex export operations no longer require manual work and multiple applications, meaning users spend more time on their core tasks, translating into faster output and profits for organizations.

NetMediaMAX is built on the Portfolio Server platform that provides support for Windows® and Macintosh® environments and utilizes server-side processing, freeing up desktops from media-processing tasks. The MediaRich® technology inside NetMediaMAX provides organizations with heavy workloads the ability to process media-related tasks dynamically and automatically, saving significant time and manual effort. Organizations can distribute media-processing tasks to one or more external servers for even faster performance.

"We have heard from many of our customers that their creative teams spend too much time doing repetitive, non-value added activities," says Martin Stein, VP of Products and Services at Extensis. "Equilibrium MediaRich helps enable NetMediaMAX to automate manual processes, eliminate routine tasks, create consistency and standardize processes, resulting in individuals focusing back on their creative tasks."

"We're excited to see that MediaRich technology is enabling Extensis, our OEM partner, to provide customers with a next generation media processing solution," said Sean Barger, CEO of Equilibrium. "MediaRich Server brings flexible and fast on-demand ingestion, visualization technology and processing capabilities to NetMediaMAX."

Equilibrium announced a strategic technology partnership with Extensis in June of 2008, where Extensis would integrate Equilibrium's MediaRich for integration into the release of Extensis Portfolio Server and associated products.

About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today's companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).

About NetMediaMAX
NetMediaMAX is an extensible media-processing engine that allows organizations to automate media-centric workflows and edit, update and convert digital assets on demand. It's a turnkey solution that can be set up in hours to automate routine jobs and distribute media processing tasks. It is an open system built on trusted technologies such as Java™ J2EE™, Adobe® FLEX®, JBoss and OpenOffice.org. For end users, this translates into superior usability and unique integration with their existing workflow. For IT managers, it delivers power and efficiency with central and remote web-based administration. In addition, the optional SQL Connect module provides greater scalability, superior data integration and advanced administration.

About Extensis
Extensis develops software that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis' award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase for single-user font management and the Portfolio suite for digital asset management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit www.extensis.com or call 1-800-796-9798.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.

###

Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Extensis, Portfolio Server, NetPublish, NetMediaMAX and Portfolio SQL Connect are trademarks of Extensis, a division of Celartem, Inc. All other trademarks are property of their respective owners.

Press Contacts
Frank Colin
Equilibrium  
+1 415-332-4343
 pr@equilibrium.com

Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com

Sales Executive Herb Shattuck Joins Equilibrium to Expand Growth in Enterprise Sales

2009-11-13T23:30:52Z

Herb Shattuck Will Lead Reshaping of Sales Department and Drive  Business Expansion

SAUSALITO, CA, November 11, 2009 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, announced that Herb Shattuck has joined the company as Senior Vice President of Sales.

Mr. Shattuck brings more than twenty-five years of enterprise and channel sales experience to the company. He has held various senior sales and business development positions in both Fortune 500 corporations as well as start-ups. His experience includes ten years with ROLM Communications where he held positions in sales, sales management, marketing and general management.

As Vice President, Eastern Region Sales at GeoTel Communications, Mr. Shattuck's team closed multi-million dollars sales to Prudential Insurance, the IRS, and Delta Airlines, which, among others, enabled the launch of a successful IPO. As General Manager at Aspect Communications, Mr. Shattuck carried P & L responsibility for more than one hundred and thirty sales and service personnel and $160M revenue target. His last position, prior to running his own business, was a Vice President of Business Development at Packeteer where he successfully negotiated the $80M acquisition of Workfire, Inc. Mr. Shattuck reports to Sean Barger, Chief Executive Officer at Equilibrium.

"Herb Shattuck is an exceptionally strong addition to our team since he possesses a unique blend of skills and will play a pivotal role in refining and expanding our sales programs," said Sean Barger, CEO of Equilibrium. "Herb's knowledge and experience in enterprise and channel sales along with his great track record of closing big deals will broaden our ability to drive new business opportunities."

"It is exciting to be part of a company that has such strong history and understands the critical nature of leading through innovation," said Shattuck. "I am delighted to be joining Equilibrium at a time when it is positioned for growth and continued success."

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.

###

Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery

Press Contacts
Frank Colin
Equilibrium  
+1 415-332-4343
 pr@equilibrium.com

Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com

Equilibrium Releases MediaRich for MOS for Associated Press ENPS V.7.0 and Other MOS Compliant Newsroom Systems

2009-09-10T15:54:50Z

MediaRich For MOS Is The Only Video Transcoding and Visualization System  That Is MOS Compatible

Enables Creation of Web Ready Media While Integrating With MOS Protocol Devices

RAI AMSTERDAM, NETHERLANDS, IBC Booth 7.D31, and SAUSALITO, CA - September, 11, 2009 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the release of MediaRich for MOS which is compatible with Associated Press ENPS V.7.0. Together, EQ and ENPS help streamline newsroom production of online content through tight integration of Equilibrium's MediaRich for MOS Server. Existing ENPS customers may download a thirty-day trial version of MediaRich for MOS by contacting either Equilibrium or the Associated Press.

Equilibrium's MediaRich works with ENPS and other MOS compliant newsroom servers to automatically transcode production quality video for web use. This tight integration enables production and distribution of text and media content to the web using the same, seamless drag and drop workflow available in the past only to broadcasters. In addition, for each video or one of hundreds of recognized filetypes MediaRich for MOS automatically creates thumbnails, animated GIFs, as well as proxy images and videos. 

With Equilibrium's optional connector to MOS, the MediaRich Server can integrate with virtually any MOS compliant systems including Associate Press ENPS to create faster, more versatile, and more interactive video-to-the-web workflows. MOS is a open, reliable, and widely-adopted network protocol for linking news production systems such as ENPS with broadcast equipment; enabling journalists to see, use, and control a variety of devices including audio / video servers and editors, still stores, character generators, prompters, automation systems, content distribution systems and services, and special effects devices.  

Equilibrium's MediaRich for MOS connector prepares content automatically for web deployment. After news organizations have posted their footage to the web, the videos can be deployed to any device, anywhere using Equilibrium's EQ Network Ad-Per-View™ Software as a Service.

"Equilibrium is very pleased to connect our patented scalable media processing server technology to ENPS MOS to drive on-the-fly news video out to the web to meet growing consumer demand for anywhere, anytime access to news and information," commented Sean Barger, CEO of Equilibrium. "By helping news operations and stations everywhere to automate processing and delivery of web video while simultaneously providing visualization of all assets in the pipeline, station news operations can save on labor costs and increase advertising revenue at the same time." 

IBC attendees are invited to see a demonstration of Equilibrium's MediaRich for MOS for Associated Press ENPS in the Associated Press Booth 7.D31.

About MediaRich for MOS
MediaRich for MOS is an indispensable tool for the digital media world that features a scalable, high-volume media distribution and repurposing engine. It enables newsrooms to automatically create, process and auto-assemble graphics, audio and video files dynamically from original source files and then deliver them to websites, wireless and portable devices.

MediaRich offers dynamic, on-demand, massively scalable asset processing and templating on a wide array of documents, images, CMYK files and video frames up to HD in size. These can be processed and deployed without pre-processing and without the need to create a proprietary format. It provides the ability to view over 300 image and video formats on demand.

Running Order Control 
ENPS dynamically builds and controls a Running Order playlist within MediaRich for MOS. Changes to the Running Order in ENPS result in immediate changes to the sequence of media objects queued for playout by MediaRich for MOS.

Item Status
 MediaRich for MOS. sends real-time status information during playback and other functions that are displayed through ENPS writers and producers in real-time. This includes the use of a minimum set of standard status messages which enable color coding and the automated movement of the ENPS timing bar.

Media Thumbnails and Preview Video
 MediaRich for MOS provides thumbnail images and proxy video which are closely integrated within the ENPS Story display and editing windows.

Story Send 
MediaRich for MOS uses the full body of text within ENPS documents, including all media pointers and custom metadata. It also dynamically tracks the sequence of Stories and Assignments within active ENPS Running Orders and Assignment grids.

Media Awareness
 MediaRich for MOS sends ENPS a description of the media it stores. The description contains structured metadata and a pointer to the media object. This information is used by ENPS to return media in search results. Pointers are used to link media to ENPS documents, including Stories, Running Orders and Assignments using simple drag and drop workflow.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.

###

Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. ENPS is a registered trademark of Associated Press.

Press Contacts
Frank Colin
Equilibrium  
+1 415-332-4343
 pr@equilibrium.com

Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com

MediaRich for MOS Features

2009-09-04T16:29:25Z

MediaRich for MOS Features for Newsrooms

MediaRich for MOS works with ENPS and other MOS compliant newsroom servers to automatically transcode production quality video for web use. This tight integration enables production and distribution of text and media content to the web using the same, seamless drag and drop workflow available in the past only to broadcasters. In addition, for each video or one of hundreds of recognized filetypes MediaRich for MOS automatically creates thumbnails, animated GIFs, as well as proxy images and videos. 

With Equilibrium's optional connector to MOS, the MediaRich Server can integrate with virtually any MOS compliant systems, including Associated Press's ENPS, to create faster, more versatile, and more interactive video-to-the-web workflows. MOS is a open, reliable, and widely-adopted network protocol for linking news production systems such as ENPS with broadcast equipment; enabling journalists to see, use, and control a variety of devices including audio / video servers and editors, still stores, character generators, prompters, automation systems, content distribution systems and services, and special effects devices.  

MediaRich offers dynamic, on-demand, massively scalable asset processing and templating on a wide array of documents, images, CMYK files and video frames up to HD in size. These can be processed and deployed without pre-processing and without the need to create a proprietary format. It provides the ability to view over 300 image and video formats on demand.

Running Order Control
MediaRich allows ENPS to dynamically build and control a playlist within the media server. Changes to the Running Order in ENPS result in immediate changes to the sequence of media objects queued for playout by the media server.

Item Status
MediaRich sends real-time status information during playback and other functions which is displayed through ENPS writers and producers in real-time. This includes the use of a minimum set of standard status messages which enable color coding and the automated movement of the ENPS timing bar.

Media Thumbnails, GIF Animations, and Preview Video
MediaRich provides thumbnail images, GIF animations, and proxy videos which are closely integrated within the ENPS Story display and editing windows as well as deployed to the web.

Story Send
MediaRich uses the full body of text within ENPS documents, including all media pointers and custom metadata. It also dynamically tracks the sequence of Stories and Assignments within active ENPS Running Orders and Assignment grids

Media Awareness
MediaRich sends ENPS a description of the media it stores. The description contains structured metadata and a pointer to the media object. This information is used by ENPS to return media in search results. Pointers are used to link media to ENPS documents, including Stories, Running Orders and Assignments using simple drag and drop workflow.

Deployment to Mobile Devices
After news organizations have posted their footage to the web, videos can be deployed to wireless and mobile devices using Equilibrium's EQ Network Ad-Per-View Software as a Service (SaaS).

MediaRich for MOS Overview

2009-09-04T15:50:14Z

MOS Compliant Video Transcoding and Visualization System for Direct Deployment to Web and Mobile Devices

"Leveraging MediaRich for MOS, ENPS users can apply familiar production tools and workflows to output content across a range of distribution channels - including web, mobile and broadcast - without compromising speed, efficiency or quality."

Michael Palmer  
Director of ENPS Design and Integration Strategy 
Associated Press

MediaRich^® for MOS is a scalable, high volume media distribution and repurposing server designed to enable newsrooms to automatically create, process and assemble digital media. It includes the ability to process images, audio and video from original source files and easily deliver them to websites, wireless, and mobile devices.

Equilibrium MediaRich for SharePoint Accelerates Marketing and Fundraising Efforts for Feeding America

2009-07-15T23:38:40Z

Feeding America's HungerNet Implements MediaRich for SharePoint and Significantly Cuts Labor Time and Physical Handling Expenses

SAUSALITO, CA, July 15, 2009 - Equilibrium®, a software and hosted services company that specializes in assisting enterprise clients of all sizes to manage, monetize and mobilize content announced today that, Feeding America, the nation's largest domestic hunger-relief charity, is successfully utilizing Equilibrium MediaRich® for SharePoint to increase efficiency of marketing initiatives across its national network of 206 member food banks. HungerNet, Feeding America's intranet, serves members across the country, with approximately 90% of affiliated staff able to access marketing assets such as photos, graphics and pre-set branded templates.

Since Feeding America installed Equilibrium MediaRich for SharePoint this spring, it has been much easier and more time efficient for the creative services team at the national office as well as 5,000 affiliated staff members to upload, access, share, and manage digital assets. MediaRich also allows Feeding America's HungerNet to closely track images and make sure older images are removed from the system at the proper time. In addition, costs were cut through the use of MediaRich, with members now able to directly access resources on-demand, rather than having to make in-house requests that are not only time-consuming but also use valuable resources to address. Due to MediaRich's ease of use, Feeding America interns and part-time volunteers were able to initially catalog, tag and upload all digital images to HungerNet.

"Equilibrium and MediaRich have enabled our staff at both the national office and our member food banks to access digital resources in an unprecedented way. The product is delivering significant time savings, which is time that is now better used toward serving Americans who are struggling with hunger," said Steve McFarland, Director of Communication at the Feeding America national office. "As we strive to raise awareness of domestic hunger and the work of our member food banks, easy-to-use tools enable our network to speak with a consistent voice and quality of presentation."

"Equilibrium made the execution of MediaRich for SharePoint for Feeding America's HungerNet as smooth as possible, providing all the information needed through the sales process and all the support that we needed through customization and implementation," said Matt Morse, Solutions Architect at PointBridge the software consulting firm that works with Feeding America. "The MediaRich product allows Feeding America to do things with their media that simply were not possible with their SharePoint installation alone."

"The values and mission of Feeding America makes us proud to be aligned with the organization and the fight against hunger," said Sean Barger CEO of Equilibrium. "Equilibrium MediaRich noticeably changes and improves digital content management for all of our clients, as Feeding America has experienced. By taking advantage of Equilibrium's discount program for non-profits, Feeding America was able to implement the system economically as well. "

MediaRich - Solving Feeding America's Creative & Access Services Challenge
Feeding America turned to Equilibrium's MediaRich for SharePoint software to find an easier way to manage, distribute and access its digital assets for marketing materials including newsletters, Web sites, direct mailings and public service announcements to the more than 5,000 network member staffers across the country.

Prior to the installation of MediaRich for SharePoint, the Feeding America national office had shared digital resources across the 206 Hunger Net network through traditional techniques: mailing hundreds of photo CDs each year, containing mostly food bank and hunger-relief images that members would then incorporate into their local outreach and marketing efforts. Now, the Feeding America network uses MediaRich to continuously maintain and refresh its custom digital media library, where the affiliated remote staff members can search, manipulate and download thousands of images and media files used to conduct local outreach programs in thousands of communities across the U.S. In addition to time saved, Feeding America has eliminated the costs and environmental issues associated with producing photo CDs, shipping and mailing materials and the energy consumed to deliver marketing program elements to 206 locations.

In addition, the photos may be used for only two years. The system also allows them to track these legacy images and make sure they are removed at the proper time.

MediaRich® for SharePoint is a highly effective management and deployment tool for digital media that features a scalable, high-volume media distribution and repurposing engine. It enables companies to control the costs, in terms of both time and money, involved to upload, ingest, manage, visualize, find, modify, discover, export and deploy media assets in a secure self-service portal. With MediaRich for SharePoint, Microsoft SharePoint's powerful capabilities are extended to include the automated visualization and dynamic processing of Office documents as well as image and video assets. This is a necessity to meet the pace of demands in the advertising, manufacturing, retailing, publishing, communications, entertainment government, and non-profit market sectors.

Equilibrium has published a case study about Feeding America and MediaRich for SharePoint, which is available for download from Equilibrium Library.

About Feeding America  
Feeding America provides low-income individuals and families with the fuel to survive and thrive. As the nation's leading domestic hunger-relief charity, Feeding America's network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. To learn more about Feeding America, please visit feedingamerica.org.

About Equilibrium  
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium MediaRich for SharePoint is the only self-service Digital Asset Management (DAM) software that is seamlessly integrated within SharePoint. Equilibrium is a Microsoft Gold Partner. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network , or our blog or call +1.415.332.4343.

###

Equilibrium and MediaRich are registered trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery.

Press Contacts:                     
Frank Colin - Equilibrium
 +1 415-332-4343
pr@equilibrium.com

Sallie Olmsted / Amy Gubman
Rogers & Cowan for Equilibrium
+1 310-854-8124 / 8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com

Equilibrium MediaRich Server Enhances Media Management and Delivery Capabilities for Extensis® Portfolio Server™ 9

2009-07-14T14:39:59Z

Equilibrium Delivers Best in Class Technology for Digital Asset Management and Deployment

SAUSALITO, CA, July 14, 2009 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced that MediaRich® processing engine is now providing excellence in media management and delivery for Extensis, a division of Celartem Inc., Portfolio Server™ 9, a market leading digital asset management and media delivery solution.

Portfolio Server 9 allows organizations to deploy multi-channel marketing, control their brand, and with the implementation of MediaRich, effortlessly manage and process rich media, and deliver assets through the Web. The server utilizes a new powerful media-processing engine from Equilibrium. MediaRich offers a new metadata architecture, resulting in extensive file format support and allowing users to catalog and thumbnail virtually any file.

Equilibrium announced a strategic technology partnership with Extensis in June of 2008, where Extensis would integrate Equilibrium's MediaRich for integration into the release of Extensis Portfolio Server.

"Extensis Portfolio Server 9 turned to Equilibrium for innovative solutions which offer users the ability to catalog, search, edit and manage digital assets in a fast and efficient manner," said Sean Barger, CEO of Equilibrium. "MediaRich Server's engine provides flexible and blindingly fast on-demand processing capabilities which enabled Extensis to provide a robust scalable unified media processing system they could build their next generation strategy on."

"With the integration of MediaRich Server technology, Portfolio Server consolidates its leadership position in the market," said Osamu Ikeda, CEO of Extensis. "We're using advanced technologies to benefit our customers with an even more powerful, faster solution with enhanced metadata management capabilities."

About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today's companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).

About Portfolio Server
Portfolio is a powerful, easy to implement, and market leading digital asset management and media delivery solution. As an open and centralized platform, Portfolio controls, automates, and ensures the correct generation, access and delivery of images, videos, documents, and marketing collateral like logos or sales literature. Portfolio enables easy to deploy multi-channel marketing, image, photo and video management, brand control, and web based on-demand solutions.

About Extensis
Extensis is a software developer that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis' award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase for single-user font management and the Portfolio suite for digital asset management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit www.extensis.com or call 1-800-796-9798.

About Equilibrium  
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium MediaRich for SharePoint is the only self-service Digital Asset Management (DAM) software that is seamlessly integrated within SharePoint. Equilibrium is a Microsoft Gold Partner. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network , or our blog or call +1.415.332.4343.

###

Equilibrium and MediaRich are registered trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Extensis and Portfolio Server are trademarks of Extensis, a division of Celartem, Inc.

Press Contacts:                     
Frank Colin - Equilibrium
 +1 415-332-4343
pr@equilibrium.com

Sallie Olmsted / Amy Gubman
Rogers & Cowan for Equilibrium
+1 310-854-8124 / 8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com

Upgrade MediaRich Visualizer to MediaRich for SharePoint

2009-07-09T01:38:41Z

Upgrade MediaRich Visualizer to MediaRich for SharePoint

MediaRich® for SharePoint brings a robust, low cost, self-service Digital Asset Management (DAM) solution to Microsoft Office Systems. Leverage your investment in the Microsoft platform without having to move to another, more costly system. Reduce IT management overhead, training and productivity expenditures, while accelerating return on investment.

Now you can control digital assets enterprise-wide right in SharePoint with MediaRich for SharePoint

Control the costs involved in locating, managing, modifying, and delivering powerful, personalized images throughout your business.
Search, find, view, and distribute any image and video in SharePoint
Visualize all of your media, Office documents, PDFs and 300+ file formats
Streamline production workflows, reduce costs and accelerate time to publish
Automate image and digital video production

The Best DAM Solution for SharePoint
MediaRich for Sharepoint includes an array of image processing operations that are fully integrated into the software, so that additional expensive image processing software is not required. It provides batch uploading of assets, including the ability to upload complete folders while preserving their directory structure from both Windows and Macintosh.

The installer is available in English, French, German, Korean, and Japanese.

Request your own private sandbox

Watch the MediaRich for SharePoint video

EQ News - June, 2009 - EQ Honored by Microsoft

2009-07-07T16:39:40Z

Equilibrium Honored as a Finalist for the Microsoft Communications Sector Partner of the Year Award

Microsoft has named Equilibrium a finalist for their Communications Sector Partner of the Year Award.

Equilibrium's MediaRich for Microsoft Office SharePoint Server is a highly effective management and deployment tool for digital media that features a scalable, high-volume media distribution and repurposing engine. It enables companies to control the costs involved, in terms of both time and money, to upload, ingest, enhance metadata, manage, visualize, find, modify, discover, export and deploy media assets in a secure self-service portal.

With MediaRich for SharePoint, Microsoft SharePoint's powerful capabilities are extended to include the automated visualization and dynamic processing of Office documents as well as image and video assets. This is a necessity to meet the pace of demands in the advertising, manufacturing, retailing, publishing, communications, entertainment and government market sectors.

"We are honored to accept this high accolade from Microsoft," said Sean Barger, CEO of Equilibrium. "We worked closely with Microsoft to have MediaRich for Sharepoint enhance the value of SharePoint by bringing higher levels of collaboration, functionality and visual imaging capabilities as well as a self-service Digital Asset Management (DAM) solution to Microsoft Office SharePoint Server (MOSS). We are proud to be recognized by Microsoft for our contribution to the communications sector."

[read the press release]

EQ Network Private Beta Continues

At the recent National Association of Broadcasters show in Las Vegas, Equilibrium introduced the new EQ Network™. The EQ Network enables content owners to quickly deploy a Media Delivery Bar™ on their site allowing viewers to effortlessly request personalized videos to be prepared and delivered via a breakthrough Ad-Per-View™ Software as a Service (SaaS). For the first time ever, content owners can also personalize video experiences to web, wireless and mobile devices on-the-fly, without any pre-processing.

Equilibrium's Media Delivery Bar provides website video content owners with the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. The Media Deliver Bar can be installed on any web page that contains video content within minutes, without requiring additional infrastructure costs or changes for the content owner or advertiser. Simply install the bar, configure your account and let EQ's massively scalable Ad-Per-View technology prepare and deliver your content while trafficking ads dynamically.

The EQ Network's scalable Ad-Per-View technology automatically optimizes video content for billions of existing mobile devices, Internet video players and new ones as they become available.

Since NAB, many publishers have joined the EQ Network Private Beta. You are welcome to join so you can begin to monetize the videos on your site.

New Customers

Nokia Siemens Networks purchased MediaRich for SharePoint. It is being used to enable modern, IT-integrated Brand Management and Asset Management for its Marketing Communications group, integrating workflows both within the company and with freelance photographers, graphics artists and other contractors. It replaces a "silo" in-house legacy system. MediaRich for SharePoint won out over traditional "Silo DAM" competitors for its cost-efficient integration with a modern SharePoint-based IT infrastructure, enabling direct employee self-service while maintaining workflow control for MarCom.

DGWB purchased MediaRich for SharePoint. Our solution provided a self-service portal for employees to edit and annotate images in SharePoint from both an intranet and an extranet.

Flint Energy Services purchased MediaRich for SharePoint. They required a searchable digital asset library within SharePoint.

MediaRich Products

Latest Version 3.9.2

MediaRich Server v3.9.2

MediaRich for SharePoint R3 v3.9.2

MediaRich Visualizer for SharePoint R3 v3.9.2

MediaRIch Zoom and Pan (formerly MediaRich Merchandizer) v3.9.2

MediaRIch Hot Folder v3.9.2

Current maintenance customers should email an EQ Representative or call +1.415.332.4343 x5 during business hours for download instructions.

]]> Equilibrium Honored as a Finalist for the Microsoft Communications Sector Partner of the Year Award

Microsoft

2009-07-02T18:23:55Z

Partner Integration

As a Microsoft Gold Certified ISV Partner since 2001, Equilibrium works closely with Microsoft to develop leading technologies for today's enterprise.

Integrating Equilibrium MediaRich into Microsoft Office SharePoint Server products and technologies, Office Systems, and .NET Enterprise Servers enables companies to control the costs (in terms of both time and money) involved in locating, managing, modifying, and delivering powerful, personalized images and videos throughout their business.

MediaRich for Microsoft Office SharePoint Server
MediaRich for SharePoint products and technologies enables companies to control the costs involved, in terms of both time and money, to upload, ingest, manage, visualize, find, modify, discover, export and deploy media assets in a secure self-service portal. With MediaRich for SharePoint, Microsoft SharePoint's powerful capabilities are extended to include the automated visualization and dynamic processing of Office documents as well as image and video assets. This is a necessity to meet the pace of demands in the advertising, manufacturing, retailing, publishing, communications, entertainment and government market sectors.

MediaRich and Microsoft Commerce Server
Microsoft Commerce Server provides the critical e-commerce infrastructure needed to build an online business. Commerce Server offers users a less complicated and less time-consuming way to build tailored e-commerce solutions.

MediaRich Server is among the select applications certified for Microsoft Commerce Server. MediaRich extends the functionality of Commerce Server to include the creation, modification, and management of digital images and videos.

Partner Integration

Digimarc

2009-07-02T17:56:51Z

Partner Integration

To Protect, Process and Serve Your Media

Equilibrium has teamed with Digimarc®, a leading supplier of secure identity and media management solutions, to offer our customers the ability to digitally watermark assets on-the-fly as they are dynamically generated for delivery on the Web, ingested into a Digital Asset Management, or output to multiple channels, formats or devices instantly.

On-Demand Watermarking
Equilibrium MediaRich Server plus the optional Digimarc iKit, enable the technologies to easily integrate and work together. With a simple embed command, every image generated by MediaRich is protected by the world class Digimarc forensic watermarking technology. MediaRich's streamlined production advantages allow a watermarked image to persistently communicate copyrights, increase e-commerce opportunities, enhance digital asset management, and be tracked across the web.

MediaRich and Digimarc offer a number of high-level benefits:

Immediate Return on Investment - websites with MediaRich and Digimarc can realize an immediate ROI through improved image creation and management.
Increased Sales - MediaRich encourages more online purchases through interactive functionality such as zoom/pan, text overlays and many other features that enhance the customer experience. Digimarc facilitates image licensing and helps companies sell and support products by embedding image watermarks that link to Web pages for additional information.
Up-to-Minute Content - Digimarc watermarked assets retain their unique copyright identities and other information regardless of MediaRich's dynamic on-demand image transformations.
Image Tracking - Digimarc asset tracking technology crawls the Web searching for Digimarc-watermarked assets and reporting the details about when and where they are found.

The basic MediaRich and Digimarc workflow is:

1 - A user requests a Web page. The user's browser requests the page from the corresponding website's server.

2 - The website's server replies to the page request with HTML for the text and the layout, plus the server address for a MediaRich asset.

3 - As the page text and layout loads onto the user's screen, the user's browser requests the image from the MediaRich image server.

4 - The MediaRich server dynamically generates the requested asset, embeds a unique Digimarc digital watermark, then delivers the final asset to the user.

Pricing
As an authorized reseller of Digimarc Services, Equilibrium offers a complete one-stop-shop for creating end-to-end workflows for automated media processing, forensic watermarking and dynamic delivery for all your digital media asset preparation needs.

For pricing information, please contact an EQ sales representative or and call +1.415.332.4343.

For information about Digimarc, go to www.digimarc.com.

Partner Integration

Partner Integration

2009-07-02T17:24:52Z

Equilibrium works closely with our technology partners to integrate dynamic digital media capabilities into partners' products. By combining MediaRich with other leading technologies we create value that benefits your bottom line.

Equilibrium has teamed with Digimarc®, a leading supplier of secure identity and media management solutions, to offer our customers the ability to digitally watermark images on-the-fly as they are dynamically generated for delivery on the Web, ingested into a Digital Asset Management, or output to multiple channels, formats or devices instantly. [learn more]

As a Microsoft Gold Certified Partner, Equilibrium works closely with Microsoft to develop leading technology for today's enterprise. Integrating Equilibrium MediaRich into Microsoft Office SharePoint Server (MOSS) and .NET Enterprise Servers enables companies to control the costs (in terms of both time and money) involved in creating and delivering powerful, personalized images and videos within an enterprise intranet, an extranet, or to a website. [learn more]

Examples

2009-07-01T00:01:08Z

Resources

The following code samples and examples are provided to demonstrate how to implement some of the most commonly used features of MediaRich.

The samples have been created by Equilibrium and our integration partners and are provided here for your convenience.

Installation Instructions
All examples are designed for a default install of MediaRich and IIS. Unzip the files to your C drive and the files will be placed where they need to go.

To access the examples after you have installed them enter http://localhost/examples/vars/index.html
If you have a custom install of MediaRich or your default website has been moved, you will need to manually place the required files in the correct locations.

To access the examples after you have installed them enter http://localhost/examples/vars/index.html

Downloads

Layers Example.zip (537KB)
Instead of having to create every possible combination, one layered Photoshop file is used to generate all the derivative images. The user makes a selection on the browser and MediaRich collapses the original image based on those selections. This is an example using a motorcycle with custom parts.

Zoom_Example.zip (2.3MB)
These examples show how MediaRich can be used to zoom into a specific coordinate of the original image. There are no preliminary requirements for offering this functionality on any source image. To see list of formats supported, click here.

Accepts the coordinates and rounds them off to a specific number. The default cell size is 25; therefore, a 300 x 300 image is broken down into 144 squares. The following is an example of how the code handles the coordinates: 123,112 -> converted to -> 125, 100.

Dynamic HTML is used to capture the x and y coordinates of the user's mouse. MediaRich (zoom.ms) takes the coordinates and passes it to a built-in zoom function. Essentially the zoom function performs a crop and scale on the original image. Because both operations are being handled with the one function, this is considerably faster than performing the operations separately.

Note: The pan/click events will not allow the user to receive an image beyond the outer bounds of the original image.

The right mouse click event is being captured to allow for standard mouse operations. This functionality has been tested on IE 5, 5.5, 6 and NS 4.7, 6 on a PC and may work differently in other configurations.

Colorize_Example.zip (2.3MB)
The colorize example takes an original image and applies a hexadecimal RGB color value (0xFF1100) per the original image's alpha channel. An image has to have an alpha channel in order to make a selection on the image. This isn't a standard MediaRich requirement, but has been built into the demo. MediaRich can make selections per a mask (i.e. alpha channel) or a color value, similar to the Magic Wand operation in Photoshop.

Just like in Photoshop, selection per a color value can give unexpected results. Using mask ensures an accurate selection is made on the image.

Note: MediaRich can accept standard RGB and hexadecimal values (i.e. red = 255, green = 255, blue = 255 or 0xFFFFFF).

No Dynamic HTML is necessary for this demo.

Resources

XML Document Object

2009-06-30T23:48:24Z

Resources

Introduction
This section illustrates how to use the MediaRich XmlDocument object. Our documentation does a good job of defining the MediaRich specific portion of our implementation and the DOM specification covers the rest. What we still need to do is bring the whole thing together.

In a nutshell the XmlDocument object parses your XML and creates an in memory representation of it as a DOM structure. You can then get data from that structure, alter it and save it. In this article we will cover the following items:

Requirements for Scripts that use the XmlDocument object

How to instantiate an XmlDocument object
How to load an XmlDocument object from a file
How to use the methods of some common DOM objects
How to use the XmlDocument object to help process images

Target Audience
This document assumes that you already have some familiarity with MediaRich, XML and the DOM. Those last two standards are showing up everywhere these days which is why we chose them as our preferred method of handling structured text. We hope that you will be able to leverage skills that you are already using in other common environments such as web browsers and servers.

Core Technologies
MediaScript enables you to write scripts to automate image & video processing. A lot of times it is convenient to get all of your input from a MRL. Other times you may want to get input from an alternative source like a database or a text file. We added the XmlDocument object to provide a standard way to work with structured text files.

XML is a technology for adding structure to data. In contrast HTML (a relative of XML), adds layout information to your data. In HTML you can say things like, "names should be displayed in red". In XML you can convey concepts like, "images have names".

The DOM is a programming structure specifically designed for representing documents. It is a specialized tree structure. This is a good fit for XML. In XML an entity may contain other entities. The same is true for a tree, in which nodes may contain nodes.

Example
To meet all of our goals for this document we are going to use a simple example. In our example we will get some data from an XML file and use it to do some image processing.

The reason to take this approach would be that the meta-data about the image that is in the XML file is useful to multiple processes. Your MediaScript will only encapsulate the logic for the transformation that it should perform based on the data in the XML file. The data in the XML file could also be useful to a printing company or your content management system.

For our example we are going to make some assumptions. Somewhere some process is generating XML files. Each XML file will have a unique name for each image that we want to process. Each XML file will contain one image element. Each image element will always have a relPath element and an orientation element. Each of those elements will in turn have a text node as it's only child node. Our MediaScript will receive the XML file name as it's only argument on the MRL.

Here is our sample XML file, image0.xml:

    image0
    /images/image0.jpg
    200
    200
    vertical

Here is our sample MediaScript, xmlfunctions.ms:

#include "sys:xml.ms";

function reorientImage(xmlFileName)
{
    //instantiate an XmlDocument object
    var xmlDoc = new XmlDocument();

    //load the XmlDocument from a file
    xmlDoc.loadFile("XML:/" + xmlFileName);

    //use the DOM to find the image element
    var imgElem = xmlDoc.getElementsByTagName("image").item(0);

    //use the DOM to get the relPath
    var tmpElem = imgElem.getElementsByTagName("relPath").item(0);
    var relPath = tmpElem.childNodes.item(0).data;

    //use the DOM to get the orientation
    tmpElem = imgElem.getElementsByTagName("orientation").item(0);
    var orientation = tmpElem.childNodes.item(0).data;

    //process image
    var img = new Media();
    img.load(name @ relPath);

    if(orientation == "vertical")
        img.rotate(angle @ 90, resizeCanvas @ true);

    img.save(type @ "jpg");
}

We would call this function with a MRL like this:

"http://localhost/mgen/xmlfuncs.ms?f=reorientImage&args=%22image0.xml"

There is quite a bit going on here in just a few lines of code.

It should be noted that this is not a production ready example as all the error checking code has been omitted so that we can concentrate on just our areas of interest. This is particularly important in the case of XML because the XmlDocument object uses a non-validating XML parser. So even if the loadFile() call succeeds we are not guaranteed that the file we loaded had an image element or that the image element had a relPath element, etc... We are relying on the assumption that our company has a convention that these things are true. What we can be assured of is that the XML is well-formed. That means that all the start tags are matched by end tags, that there are no missing ">" characters and so forth.

The first portion of the code is the MediaRich dependent part. You must include xml.ms, call the XmlDocument constructor and then call the returned objects loadFile() method. At that point you have an instance of XmlDocument (xmlDoc) that is loaded with data and ready to go.

XmlDocument is derived from the DOM's Document object. For all intents and purposes it is a DOM Document with the addition of the few methods and properties (like loadFile()) needed to make it useful in MediaRich. So immediately we can start calling Document methods like getElementsByTagName(). So we use that method to find the image element in the document. Then we call that method on the image element to get it's relPath and orientation elements. We know based on our companies convention that each of those will have a single text node for children. So we get those nodes from the childNodes list and access their data members to get our actual values.

At this point we have all the data we need from the XML so we can now do some image processing based on that data. In this function we load the file we got from the XML and decide whether or not we need to rotate the image based on the value of orientation. Finally we save out the image.

Summary
There is no doubt that using XML requires us to do a little work up front, but what makes it worthwhile is cases where it can help us keep from embedding data in our scripts that we would like to use multiple places, or where we would rather not pass it on the MRL.

Resources

Equilibrium

Equilibrium Opens European Office To Expand Sales and Support of MediaRich Server and MediaRich for SharePoint Products

Equilibrium MediaRich Server Powers Extensis Portfolio NetMediaMAX For Faster Turn-around and Lower Costs in Imaging Processes

Sales Executive Herb Shattuck Joins Equilibrium to Expand Growth in Enterprise Sales

Equilibrium Releases MediaRich for MOS for Associated Press ENPS V.7.0 and Other MOS Compliant Newsroom Systems

MediaRich for MOS Features

MediaRich for MOS Features for Newsrooms

MediaRich for MOS Overview

MOS Compliant Video Transcoding and Visualization System for Direct Deployment to Web and Mobile Devices

Equilibrium MediaRich for SharePoint Accelerates Marketing and Fundraising Efforts for Feeding America

Equilibrium MediaRich Server Enhances Media Management and Delivery Capabilities for Extensis® Portfolio Server™ 9

Upgrade MediaRich Visualizer to MediaRich for SharePoint

Upgrade MediaRich Visualizer to MediaRich for SharePoint

EQ News - June, 2009 - EQ Honored by Microsoft

Equilibrium Honored as a Finalist for the Microsoft Communications Sector Partner of the Year Award

EQ Network Private Beta Continues

New Customers

MediaRich Products

Microsoft

As a Microsoft Gold Certified ISV Partner since 2001, Equilibrium works closely with Microsoft to develop leading technologies for today's enterprise.

Digimarc

Partner Integration

Equilibrium works closely with our technology partners to integrate dynamic digital media capabilities into partners' products. By combining MediaRich with other leading technologies we create value that benefits your bottom line.

Examples

XML Document Object

Equilibrium Opens European Office To Expand Sales and Support of MediaRich Server and  MediaRich for SharePoint Products