News

Former Microsoft Media and Entertainment Analyst and Partner Program Manager Will Deepen Client Relationships, Focus on Entertainment And Advertising Industry Services

SAUSALITO, CA, August 20, 2008 – Equilibrium®, the leading provider of automated media production and delivery solutions for enterprises, today announced that Mary Crebassa has joined the company as Vice President, Sales and Marketing.

With more than 20 years of experience and success as a marketing and sales executive in the software and telecommunications industries, Ms. Crebassa is now leading worldwide sales and marketing for Equilibrium’s unique and powerful MediaRich Audio/Video Server products. Ms. Crebassa was a senior Partner Manager at Microsoft Corporation where she was part of the core team that created Microsoft’s Media and Entertainment Partner Ecosystem for the Communications Sector Division.  Most recently she was a Media and Entertainment Business Analyst in the Entertainment and Devices organization where she covered and reported on worldwide industry trends and issues.

Ms. Crebassa’s experience also includes significant marketing and sales positions with software and telecommunications industry companies such as GTE Internetworking, Pacific Bell, Aspirity and Digital Equipment Corporation. She reports to Sean Barger, Chief Executive Officer at Equilibrium.

“Mary Crebassa is an exceptionally strong addition to our team, where she is already playing a key role in refinement of our marketing and sales management programs,” said Sean Barger, CEO of Equilibrium. “Mary’s deep knowledge in the digital media and advanced rich media applications sectors, combined with her outstanding partner program operations track record will contribute to the continued growth of Equilibrium.”

“It’s a very exciting time to be joining Equilibrium, a true innovator in automated media processing that is changing the way online video and mobile video industries do business. I’m looking forward to contributing to the success of groundbreaking products and client service programs that will continue to help broadcasters, advertisers and corporate enterprise users create, process, manage, publish and monetize video and other rich media on an automated and cost-effective multi-platform basis”, commented Ms. Crebassa.

About MediaRich Media Server
MediaRich Audio/Video Server automatically processes and assembles image, sound and video assets enabling the multi-channel delivery of all media assets to websites, wireless and portable devices. MediaRich is a scalable, high-volume media distribution and repurposing engine that enables companies to create, edit and auto-assemble graphics, audio and video files dynamically from original source files without human intervention. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management Systems (CMS). MediaRich powers some of the largest B2B portals, web 2.0 infrastructures and websites in the world.

MediaRich Audio/Video Server streamlines production workflow, complementing existing technologies while reducing costs and accelerating time-to-market for publishing rich visual content. The first of its kind, MediaRich Server product line was initially developed to deploy web content dynamically while tracking all of the derivative media automatically. MediaRich Audio/Video Server can read any video format, including High Definition, image process every frame while transcoding the video in a single pass to create and replace new videos directly to any media storage location or our proprietary caching system as needed.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet revolutions. The patented, high-powered MediaRich engine enables real-time personalization and delivery of music, images and video to any device. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium is a Microsoft Gold Partner.  To learn more visit Equilibrium.

Equilibrium and MediaRich are registered trademarks of Equilibrium.

Press Contacts:
Frank Colin – Equilibrium
+1 415-332-4343
pr at equilibrium.com

Sallie Olmsted/Jason Magner
Rogers & Cowan for Equilibrium
310-854-8124 /8128
solmsted@rogersandcowan.com
jmagner@rogersandcowan.com