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Equilibrium Founder Sean Barger Returns to Lead Company with Automated Media Production Solutions for Desktop to Enterprise Markets New entity AMPS, Inc. dba Equilibrium acquires assets of Equilibrium Technologies, Inc.

New entity AMPS, Inc. dba Equilibrium acquires assets of Equilibrium Technologies, Inc. with Mr. Barger as Chairman and Chief Executive Officer.

SAUSALITO, CA.–OCTOBER 12, 2004–New entity AMPS, Inc. dba Equilibrium acquires assets of Equilibrium Technologies, Inc. with Mr. Barger as Chairman and Chief Executive Officer.

SAUSALITO, CA.–OCTOBER 12, 2004–Equilibrium, the leader in Automated Media Production Solutions™, today announced the return of founder Sean Barger, as Chairman and Chief Executive Officer of AMPS, Inc., the acquirer of the assets of Equilibrium. Equilibrium’s desktop, workgroup and enterprise imaging solutions increase business efficiency, accelerate time-to-market, and lower costs associated with digital media production, management and storage.

“We create highly scalable, easily deployable, open solutions to enable companies to process and deliver virtually any media type to any device, cache or storage location in the world reliably and quickly,” said Sean Barger, chief executive officer of AMPS, Inc. “With my excellent team of former and new employees, we will build upon Equilibrium’s history of success by enhancing our product line and reinvigorating our partnerships to deliver Automated Media Processing Solutions for the desktop, SMB and enterprise markets.”

Equilibrium’s flagship product, DeBabelizer® Pro for Mac® OS X and Windows® XP, is the industry-standard for Web, wireless, multimedia and game developers processing digital content on the desktop. Equilibrium MediaRich® for Microsoft® SharePoint™ 2003 and 2001 is a cost-effective digital asset management (DAM) workgroup solution that generates thumbnail previews during search results regardless of the original file format, adds zoom and pan functionality, and provides automated editing, conversion and delivery for one or multiple media assets on the fly. Equilibrium MediaRich Enterprise™ is server-based imaging software that automates media production and enables the dynamic delivery of images and other visual assets to virtually any web server cache or output device on-demand.

Equilibrium works with companies and certified integration partners to implement Automated Media Production Solutions to streamline digital media production, increase sales closure ratios and margins while reducing associated costs. To learn more about Equilibrium’s product line, pricing and the Equilibrium Partner Program, please visit http://www.equilibrium.com/.
, the leader in Automated Media Production Solutions™, today announced the return of founder Sean Barger, as Chairman and Chief Executive Officer of AMPS, Inc., the acquirer of the assets of Equilibrium. Equilibrium’s desktop, workgroup and enterprise imaging solutions increase business efficiency, accelerate time-to-market, and lower costs associated with digital media production, management and storage.

“We create highly scalable, easily deployable, open solutions to enable companies to process and deliver virtually any media type to any device, cache or storage location in the world reliably and quickly,” said Sean Barger, chief executive officer of AMPS, Inc. “With my excellent team of former and new employees, we will build upon Equilibrium’s history of success by enhancing our product line and reinvigorating our partnerships to deliver Automated Media Processing Solutions for the desktop, SMB and enterprise markets.”

Equilibrium’s flagship product, DeBabelizer® Pro for Mac® OS X and Windows® XP, is the industry-standard for Web, wireless, multimedia and game developers processing digital content on the desktop. Equilibrium MediaRich® for Microsoft® SharePoint™ 2003 and 2001 is a cost-effective digital asset management (DAM) workgroup solution that generates thumbnail previews during search results regardless of the original file format, adds zoom and pan functionality, and provides automated editing, conversion and delivery for one or multiple media assets on the fly. Equilibrium MediaRich Enterprise™ is server-based imaging software that automates media production and enables the dynamic delivery of images and other visual assets to virtually any web server cache or output device on-demand.

Equilibrium works with companies and certified integration partners to implement Automated Media Production Solutions to streamline digital media production, increase sales closure ratios and margins while reducing associated costs. To learn more about Equilibrium’s product line, pricing and the Equilibrium Partner Program, please visit http://www.equilibrium.com/.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

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Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

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PR @ equilibrium.com
Equilibrium
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