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SAUSALITO, CA, July, 25th, 2007 – Equilibrium®, a Microsoft Gold Certified Partner and the leader in automated media processing and delivery software since 1992, today announced DataBasics, Pty. Ltd., Australia’s leading software distributor of desktop and server workflow solutions has joined Equilibrium’s Partner Program to expand and support local integrators with Equilibrium® MediaRich™ Media Server and MediaRich for Microsoft SharePoint 2003/2007 in Australia.

Equilibrium solutions streamline online image and video production and reduce costs for developing Web 2.0 sites, portals and digital asset management systems with dynamic rich-media for enterprises. “Equilibrium MediaRich is the only full featured, tightly integrated digital asset management system available for Microsoft SharePoint  2003/2007.  Equilibrium’s flexible CORE architecture central to their server products enables our partners to integrate, migrate, interoperate and reliably deploy high volume media processing and delivery workflow solutions virtually with any existing archetecture,” said Ricky Patten, Director DataBasics, “We are very please to ad Equilibrium’s best of breed scalable batch processing, visualization and Sharepoint .NET solutions to our product mix.”

Equilibrium MediaRich media server automates asset production and enables the dynamic delivery of visual assets to the Web, wireless and print. By integrating MediaRich with content management systems (CMS) for example, customers can automate image processing functions when defined and incorporated directly into CMS templates. As a Web page is viewed, MediaRich dynamically generates and deploys all required variations from the original source image, animation or video file.  MediaRich eliminates manual file conversions, optimizations and modifications to minimize the number of assets required to be manually created and managed.

About DataBasics
DataBasics is the distributor of a range of leading products in Australia, New Zealand and South East Asia specialising in business solutions for prepress, networking, internet and workflow productivity.  DataBasics draws from over 20 years of combined industry knowledge to back our product offerings with extensive technical and sales support. Key companies using our products include: PMP Digital, Fairfax, Clemenger, Printforce, Garvan Institute of Medical Research, James Cook University and many more. In addition, there are photographers, doctors, graphic designers, lecturers and librarians using our products in their work. Visit DataBasics.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
PR @ equilibrium.com
Equilibrium
+1 415.332.4343