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New Jersey Based Advanced Network Services, Inc. Implements Equilibrium Software To Allow Diverse Teams To Quickly Locate, Preview, Modify And Deploy Performance Media Assets

SAUSALITO, CA–April 13, 2007– Equilibrium®, the leading provider of automated media production and delivery solutions for the desktop, workgroup and enterprise, today announced that New Jersey Performing Arts Center (NJPAC), one of the six largest performing arts centers in the United States, has selected Equilibrium MediaRich for Microsoft® Office SharePoint Server for self-service Marketing Asset Management (MAM). By extending the functionality of SharePoint with dynamic visualization and media automation, Microsoft certified systems integrator Advanced Network Services, Inc. has implemented Equilibrium MediaRich for SharePoint to enable NJPAC to improve the quality and speed for deploying corporate marketing assets to both internal departments and external agencies from within a secure SharePoint document store.

“When you’ve got hundreds of events a year to market, it’s important to find a product like Equilibrium MediaRich for SharePoint to streamline the campaign planning process,” said Josh Balber, Associate Director of Press Relations.  “We need a reliable solution that was easy for our artistic staff to understand and use–we focus on performances–not technology. So when we needed to increase business productivity and reduce costs, MediaRich with Microsoft SharePoint was the clear choice to get the job done.”

“MediaRich takes the best of SharePoint and improves on it,” said Amelia Michael, Vice President, Advanced Network Services Inc. “I love the fact that they have integrated their product with the document library, rather than the picture library. Providing thumbnail views and image-specific metadata along with the standard SharePoint metadata functionality is brilliant. It allows the end-user the ability to view and search for content quickly and painlessly without downloading any files and without risk to the original image.”

Equilibrium MediaRich Server for SharePoint technologies extends Microsoft Office’s collaborative experience with dynamic visualization and modification for dozens of digital and print media formats including Adobe® (Photoshop®, Illustrator, Flash), Microsoft Office files (Word, Excel, PowerPoint), PDF, CMYK, JPG, TIFF, GIF, PNG, BMP, Targa and FlashPix.  Now with MediaRich for SharePoint 2007, we read over 200 different RAW Camera files and Jpeg 2000.  Additionally, we have integrated IPTC, EXIF and XMP metadata search into advanced SharePoint search, as well as, our own MediaRich Search for specific metadata field search support.  By implementing the integrated Equilibrium MediaRich for Microsoft Office SharePoint Server, the resulting marketing asset management solution allows information workers at NJPAC to chose from a thousands of images, quickly zoom and pan on them, create derivatives on demand and deliver assets to the Web, print, wireless and Office applications from within a SharePoint environment.  The dynamic Equilibrium MediaRich enhancements for SharePoint allow corporations to complement the collaborative workflow and search capabilities of SharePoint technologies for extended usability across their entire organization.

For the New Jersey Performing Arts Center, image is everything.  As one of the six largest Performing Arts Centers in the United States, NJPAC has two stages, can handle over 3,000 visitors a night and has had over 3.5 million visitors during its rich eight-season –delivering avant-garde performances as diverse as Yo-yo Ma and Bob Dylan.  NJPAC prides itself as both an important cultural icon and a culturally diverse audience.

As a Microsoft Gold-Certified ISV Partner since 2002, and now an integrated Interactive Media Management Partner, Equilibrium works with companies and systems integrators to implement MediaRich Server for SharePoint Products and Technologies, Microsoft Content Management Server and .NET content infrastructures. To learn more and download free trials of Equilibrium’s patented solutions, please visit Microsoft’s booth South Hall SL 3213 at NAB 2007 and look for Interactive Media Management.

About Advanced Network Services, Inc.
ANSi is a technology consulting firm specializing in the end user experience through business applications, workflow, collaboration, and the supporting infrastructure.  We are built on the principle that only by forming relationships with clients and examining their needs can an appropriate technology be successfully implemented.

About Equilibrium
Equilibrium, the world leader in automated media processing since 1992, now leads the monetization of the next-generation Internet revolutions: music, video and mobile.  Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile.  Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.  Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including media: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL,  NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.  For more information and free trials, please visit Equilibrium.

U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
PR @ equilibrium.com
Equilibrium
+1 415.332.4343