News and Events
Free EQ Bar Extends the Reach of YouTube Videos To Billions of Devices
Bloggers and Website Owners Now Have A Revolutionary Method of Expanding the Viewership of Their YouTube Video Embeds
SAUSALITO, CA - February 18, 2010 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced a free service that allows bloggers and website owners to easily add an EQ Bar™ widget to any YouTube™ video embed. By taking an additional step before pasting the YouTube video embed to their blog or website, an EQ Bar is added and enables the embedded video to be delivered to most mobile devices, downloads and web video players. The free EQ Bar for YouTube embeds works with any website publishing system and most blog software. It is available for use now at free.eqnetwork.com.
Adding the free EQ Bar is easy; with an extra step, a blogger or website owner can add mobile delivery and more to their YouTube embeds. They first find their video on YouTube, choose its embed options, and copy the embed code. Previously they would have gone to their blog or website and pasted the embed code. Instead, they go to free.eqnetwork.com, follow the prompts and copy a new embed code. They then paste the new code in their blog or website. Once the blog or website is published, the YouTube video with the specified YouTube player and an EQ Bar are available.
"Simply by adding a free EQ Bar to their YouTube video embeds, a blogger or website owner gives viewers the ability to watch YouTube videos wherever and whenever they choose, without worrying about video formats or video players," said Sean Barger, founder and CEO of Equilibrium. "This gives content owners what they want - 'True Video Anywhere' without the hassle of preparing, storing and managing all the different devices and custom players."
The free EQ Bar for YouTube embeds works with most major blog software, like WordPress™, Blogger™, TypePad™, and others (but not Posterous™ and tumblr™).
About EQ Network
The EQ Bar for YouTube embeds is a free service of the EQ Network™, which enables blog or site owners to make additional revenues from any web video without all the work and costs.
The EQ Network has a built in assembly and ad management system providing hyper-target advertisements to individuals based on voluntary demographic information. Customers have the option of using ads supplied by EQ Network's suppliers, or they may use their own ads, or have no ads. SpotXchange is EQ Network's first ad network supplier and additional ad exchanges are being implemented to supply ad inventory.
Within a few minutes, the EQ Bar can be installed on any web page that contains video content without requiring additional infrastructure costs, pre-preparation of videos or changes for the content owner or advertiser.
The EQ Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences delivered to the any existing Internet video player, wireless or mobile device. Device channels that enable downloads may be removed to keep control of videos. Advertising, sponsors and ID's are dynamically inserted into pre-roll, mid-stream or post-roll positions.
The EQ Network's scalable, patented MediaRich Ad-Per-View™ technology automatically optimizes video content to give the highest quality view based on device and bandwidth available. New devices are added to the EQ Network as soon as they become available.
For more information and for a step-by-step tutorial video about how the EQ Network and EQ Bar operate, visit EQ Network.
###
Equilibrium and MediaRich are registered trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and Ad-Per-View system. YouTube and Blogger are trademarks of Google, Inc. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.
Press Contacts:
Frank Colin - Equilibrium
+1 415-332-4343
pr@equilibrium.com
In Europe:
Peer Blumenschein - Equilibrium
+41-61-361-0569
pblumenschein@Equilibrium.com
Sallie Olmsted
Rogers & Cowan for Equilibrium
+1 310-854-8124 / 8194
solmsted@rogersandcowan.com
Equilibrium Opens European Office To Expand Sales and Support of MediaRich Server and MediaRich for SharePoint Products
SAUSALITO, CA, AND BASEL, SWITZERLAND - January 20, 2010- Equilibrium® a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, announced the opening of a sales and support office in Basel, Switzerland, and named Peer Blumenschein as Managing Director of European Sales. Blumenschein's mandate is to grow sales of Equilibrium's MediaRich® product line throughout Europe, including Austria, Benelux, France, Germany, Italy, Spain, and Switzerland. He will also be managing distribution relationships, system integrators and partner activities. Previously, Mr. Blumenschein was CEO and founder of Softline AG, a pan-European distributor of hundreds of enterprise software products with over 120 Million Euros in sales."Today marks a significant step in our continuing growth in Europe. Having a highly experienced professional like Mr. Blumenschein to head up Equilibrium's sales and support focus in Europe will greatly strengthen our ability to address the growing demands of this market," said Herb Shattuck, Equilibrium's Senior Vice President of Sales.
"Equilibrium has had many successful European implementations of the MediaRich solution and the market is growing and vibrant," said Mr. Blumenschein. "This is a exciting opportunity to join a company that has mature technology and great partners like Microsoft for accelerating large enterprises."
About MediaRich Products
MediaRich and MediaRich for SharePoint power some of the largest B2B portals, web 2.0 infrastructures and SharePoint sites in the world. MediaRich customers include Cisco, Disney, Omnicom TMV, Sony Pictures, and Warner Bros. MediaRich for SharePoint is the only visualization and Data Asset Management software fully integrated with SharePoint.
Office Information
Im tiefen Boden
39 4059 Basel
Phone: +41 78 6686000
Email: eurosales@equilibrium.com
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.
###
Press Contacts:
Frank Colin
Equilibrium
+1 415-332-4343
pr@equilibrium.com
Tino M. Böhler
Redaktionsbüro Dresden
tino.boehler@redaktionsbuerodresden.de
+49 (0) 351-647-5435
Sallie Olmsted
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
Equilibrium MediaRich Server Powers Extensis Portfolio NetMediaMAX For Faster Turn-around and Lower Costs in Imaging Processes
MediaRich's Next Generation Media-Processing Software Powers High-Output Creative and Image-Intensive WorkflowsSAUSALITO, CA, November 24, 2009 -Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced that MediaRich® processing engine is now providing excellence in media management and delivery for Extensis®, a division of Celartem Inc., Portfolio™ NetMediaMAX™ a new media-processing software solution that lets digital imaging specialists automate their media workflows for increased productivity and faster turn-around times.
Seasoned designers and marketers spend significant time performing repetitive production tasks as part of their imaging workflow. NetMediaMAX is a system that manages this repetitive work for faster production. Complex export operations no longer require manual work and multiple applications, meaning users spend more time on their core tasks, translating into faster output and profits for organizations.
NetMediaMAX is built on the Portfolio Server platform that provides support for Windows® and Macintosh® environments and utilizes server-side processing, freeing up desktops from media-processing tasks. The MediaRich® technology inside NetMediaMAX provides organizations with heavy workloads the ability to process media-related tasks dynamically and automatically, saving significant time and manual effort. Organizations can distribute media-processing tasks to one or more external servers for even faster performance.
"We have heard from many of our customers that their creative teams spend too much time doing repetitive, non-value added activities," says Martin Stein, VP of Products and Services at Extensis. "Equilibrium MediaRich helps enable NetMediaMAX to automate manual processes, eliminate routine tasks, create consistency and standardize processes, resulting in individuals focusing back on their creative tasks."
"We're excited to see that MediaRich technology is enabling Extensis, our OEM partner, to provide customers with a next generation media processing solution," said Sean Barger, CEO of Equilibrium. "MediaRich Server brings flexible and fast on-demand ingestion, visualization technology and processing capabilities to NetMediaMAX."
Equilibrium announced a strategic technology partnership with Extensis in June of 2008, where Extensis would integrate Equilibrium's MediaRich for integration into the release of Extensis Portfolio Server and associated products.
About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today's companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).
About NetMediaMAX
NetMediaMAX is an extensible media-processing engine that allows organizations to automate media-centric workflows and edit, update and convert digital assets on demand. It's a turnkey solution that can be set up in hours to automate routine jobs and distribute media processing tasks. It is an open system built on trusted technologies such as Java™ J2EE™, Adobe® FLEX®, JBoss and OpenOffice.org. For end users, this translates into superior usability and unique integration with their existing workflow. For IT managers, it delivers power and efficiency with central and remote web-based administration. In addition, the optional SQL Connect module provides greater scalability, superior data integration and advanced administration.
About Extensis
Extensis develops software that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis' award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase for single-user font management and the Portfolio suite for digital asset management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit www.extensis.com or call 1-800-796-9798.
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.
###
Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Extensis, Portfolio Server, NetPublish, NetMediaMAX and Portfolio SQL Connect are trademarks of Extensis, a division of Celartem, Inc. All other trademarks are property of their respective owners.
Press Contacts
Frank Colin
Equilibrium
+1 415-332-4343
pr@equilibrium.com
Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com
Sales Executive Herb Shattuck Joins Equilibrium to Expand Growth in Enterprise Sales
Herb Shattuck Will Lead Reshaping of Sales Department and Drive Business ExpansionSAUSALITO, CA, November 11, 2009 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, announced that Herb Shattuck has joined the company as Senior Vice President of Sales.
Mr. Shattuck brings more than twenty-five years of enterprise and channel sales experience to the company. He has held various senior sales and business development positions in both Fortune 500 corporations as well as start-ups. His experience includes ten years with ROLM Communications where he held positions in sales, sales management, marketing and general management.
As Vice President, Eastern Region Sales at GeoTel Communications, Mr. Shattuck's team closed multi-million dollars sales to Prudential Insurance, the IRS, and Delta Airlines, which, among others, enabled the launch of a successful IPO. As General Manager at Aspect Communications, Mr. Shattuck carried P & L responsibility for more than one hundred and thirty sales and service personnel and $160M revenue target. His last position, prior to running his own business, was a Vice President of Business Development at Packeteer where he successfully negotiated the $80M acquisition of Workfire, Inc. Mr. Shattuck reports to Sean Barger, Chief Executive Officer at Equilibrium.
"Herb Shattuck is an exceptionally strong addition to our team since he possesses a unique blend of skills and will play a pivotal role in refining and expanding our sales programs," said Sean Barger, CEO of Equilibrium. "Herb's knowledge and experience in enterprise and channel sales along with his great track record of closing big deals will broaden our ability to drive new business opportunities."
"It is exciting to be part of a company that has such strong history and understands the critical nature of leading through innovation," said Shattuck. "I am delighted to be joining Equilibrium at a time when it is positioned for growth and continued success."
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.
###
Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery
Press Contacts
Frank Colin
Equilibrium
+1 415-332-4343
pr@equilibrium.com
Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com
Equilibrium Releases MediaRich for MOS for Associated Press ENPS V.7.0 and Other MOS Compliant Newsroom Systems
MediaRich For MOS Is The Only Video Transcoding and Visualization System That Is MOS CompatibleEnables Creation of Web Ready Media While Integrating With MOS Protocol Devices
RAI AMSTERDAM, NETHERLANDS, IBC Booth 7.D31, and SAUSALITO, CA - September, 11, 2009 - Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the release of MediaRich for MOS which is compatible with Associated Press ENPS V.7.0. Together, EQ and ENPS help streamline newsroom production of online content through tight integration of Equilibrium's MediaRich for MOS Server. Existing ENPS customers may download a thirty-day trial version of MediaRich for MOS by contacting either Equilibrium or the Associated Press.
Equilibrium's MediaRich works with ENPS and other MOS compliant newsroom servers to automatically transcode production quality video for web use. This tight integration enables production and distribution of text and media content to the web using the same, seamless drag and drop workflow available in the past only to broadcasters. In addition, for each video or one of hundreds of recognized filetypes MediaRich for MOS automatically creates thumbnails, animated GIFs, as well as proxy images and videos.
With Equilibrium's optional connector to MOS, the MediaRich Server can integrate with virtually any MOS compliant systems including Associate Press ENPS to create faster, more versatile, and more interactive video-to-the-web workflows. MOS is a open, reliable, and widely-adopted network protocol for linking news production systems such as ENPS with broadcast equipment; enabling journalists to see, use, and control a variety of devices including audio / video servers and editors, still stores, character generators, prompters, automation systems, content distribution systems and services, and special effects devices.
Equilibrium's MediaRich for MOS connector prepares content automatically for web deployment. After news organizations have posted their footage to the web, the videos can be deployed to any device, anywhere using Equilibrium's EQ Network Ad-Per-View™ Software as a Service.
"Equilibrium is very pleased to connect our patented scalable media processing server technology to ENPS MOS to drive on-the-fly news video out to the web to meet growing consumer demand for anywhere, anytime access to news and information," commented Sean Barger, CEO of Equilibrium. "By helping news operations and stations everywhere to automate processing and delivery of web video while simultaneously providing visualization of all assets in the pipeline, station news operations can save on labor costs and increase advertising revenue at the same time."
IBC attendees are invited to see a demonstration of Equilibrium's MediaRich for MOS for Associated Press ENPS in the Associated Press Booth 7.D31.
About MediaRich for MOS
MediaRich for MOS is an indispensable tool for the digital media world that features a scalable, high-volume media distribution and repurposing engine. It enables newsrooms to automatically create, process and auto-assemble graphics, audio and video files dynamically from original source files and then deliver them to websites, wireless and portable devices.
MediaRich offers dynamic, on-demand, massively scalable asset processing and templating on a wide array of documents, images, CMYK files and video frames up to HD in size. These can be processed and deployed without pre-processing and without the need to create a proprietary format. It provides the ability to view over 300 image and video formats on demand.
Running Order Control
ENPS dynamically builds and controls a Running Order playlist within MediaRich for MOS. Changes to the Running Order in ENPS result in immediate changes to the sequence of media objects queued for playout by MediaRich for MOS.
Item Status
MediaRich for MOS. sends real-time status information during playback and other functions that are displayed through ENPS writers and producers in real-time. This includes the use of a minimum set of standard status messages which enable color coding and the automated movement of the ENPS timing bar.
Media Thumbnails and Preview Video
MediaRich for MOS provides thumbnail images and proxy video which are closely integrated within the ENPS Story display and editing windows.
Story Send
MediaRich for MOS uses the full body of text within ENPS documents, including all media pointers and custom metadata. It also dynamically tracks the sequence of Stories and Assignments within active ENPS Running Orders and Assignment grids.
Media Awareness
MediaRich for MOS sends ENPS a description of the media it stores. The description contains structured metadata and a pointer to the media object. This information is used by ENPS to return media in search results. Pointers are used to link media to ENPS documents, including Stories, Running Orders and Assignments using simple drag and drop workflow.
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released DeBabelizer®, the first automated graphics processing software. EQ spearheads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same MediaRich CORE technology for cross-platform interoperability and integration virtually anywhere. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit Equilibrium, EQ Network or the EQ blog.
###
Equilibrium and MediaRich are registered trademarks and Ad-Per-View and EQ Network are trademarks of Equilibrium. ENPS is a registered trademark of Associated Press.
Press Contacts
Frank Colin
Equilibrium
+1 415-332-4343
pr@equilibrium.com
Sallie Olmsted/Amy Gubman
Rogers & Cowan for Equilibrium
310-854-8124 /8194
solmsted@rogersandcowan.com
agubman@rogersandcowan.com
