Streamy Awards Deploys EQ Network Service For Automatic On-Request Video Delivery To Any Device
EQ Bars Will Also Assist Audience Choice Award Voting
SAUSALITO, CA, – March 18, 2010 – Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced a partnership with The Streamy Awards, the first and most prestigious awards devoted to honoring excellence in web television. Equilibrium’s EQ Network™ will provide mobile delivery of videos of the Streamys nominees through EQ Bar™ widgets placed on the Streamys site which ties the videos to the EQ cloud Ad-Per-View™ system, enabling on-the-fly preparation and delivery. In addition, the EQ Bars will also be used to facilitate viewers’ votes for the Audience Choice Award for the Best Web Series.
“We’re thrilled to partner with Equilibrium. Their technology is helping the Streamy Awards to bridge the gap between the world of online entertainment and the unique distribution opportunities made possible via multi-device content delivery,” said Brady Brim-DeForest, Executive Producer of the Streamy Awards.
“Webisodes are a big part of the future of video entertainment. The mobilization of web video is the first step of the ‘TV Anywhere’ revolution,” said Sean Barger, founder and CEO of Equilibrium. “We’re very excited to be partnering with the Streamys and to enable the automatic wide scale deployment of videos to billions of portable devices worldwide.”
About The Streamy Awards
Presented by the International Academy of Web Television, the Streamy Awards recognize excellence in global web television programming for broadband distribution across 35 creative categories, from acting and directing, to editing and special effects. Members of the International Academy of Web Television review shows submitted through a free, public submissions process and vote on the final nominees and winners for each category. Members of the public select the Audience Choice Award for Best Web Television Series. Winners of the 2nd Annual Streamy Awards will be announced on April 11, 2010 at the Streamy Awards Ceremony in Los Angeles, CA. Founded in 2009, the Streamy Awards are co-hosted by a consortium of new media companies including Tubefilter and NewTeeVee. For more information, visit www.streamys.org and follow @streamyawards on Twitter.
About EQ Network
The EQ Network enables blog or site owners to make additional revenues from any web video without all the work and costs. The EQ Network has an assembly and ad management system providing hyper-targeted advertisements to individuals based on voluntary demographic information. Customers have the option of using ads supplied by EQ Network’s suppliers, or they may use their own ads, or have no ads. In addition, there is a free EQ Bar available for YouTube™ embeds.
Within a few minutes, the EQ Bar can be installed on a web page that contains any video content without requiring additional infrastructure costs, pre-preparation of videos or changes for the content owner or advertiser.
The EQ Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences delivered to the any existing Internet video player, wireless or mobile device. Device channels that enable downloads may be removed to keep control of videos. Ads, sponsor messages and ID’s are also inserted on-the-fly into pre-roll, mid-stream or post-roll positions.
The EQ Network’s scalable, patented MediaRich® Ad-Per-View™ technology automatically optimizes video content to give the highest quality view based on device and bandwidth available. New devices are added to the EQ Network as soon as they become available.
Equilibrium and MediaRich are registered trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and Ad-Per-View system.
Frank Colin - Equilibrium
Peer Blumenschein – Equilibrium
Sallie Olmsted / Jason Magner
Rogers & Cowan for Equilibrium
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